Merchant Application

How to Apply to be a Holiday Shops Merchant:

Step 1 – Request an Online Account with the JLW

If you are a new merchant to Holiday Shops, you will need to request an online account, also known as your Merchant Profile/Merchant Home Page, to complete steps 2, 3 and 4. Click here to request your online account.

Within 72 hours of submitting the online Account Request Form, including your choice for a username and password, you will receive an email confirming your online account has been created. From that point, all remaining phases of the merchant application process are done through your Merchant Profile/Merchant Home Page.

If you are a returning merchant to Holiday Shops and already have a Merchant Profile/Home Page account from prior years, your Step 1 is complete. Click here to log in. If you have forgotten your username or password, follow the on-screen instructions at the log in page.

Step 2 – Submit Your Merchant Application

Holiday Shops is a juried show, with merchants selected on a rolling basis, and you must submit a Merchant Application to participate. Once your account is created (see Step 1 above), you can log in and find a link to the ‘Holiday Shops Application to Jury’ on your Merchant Home Page. The application includes details regarding photo and sample submissions.

Please note: If you were a merchant in a previous year, you will still need to complete a new application. Your Member Home Page will have the links applicable to your account, which is why logging into the website is so important once Step 1 is complete and you have an account. If you believe links are missing from your home page, please contact Katy Longworth at

Step 3 – The Booth Reservation Request and Contract Phase

Following Phase 2, you will receive an email saying you’ve been approved (accepted) as a merchant to the 59th Annual Holiday Shops. This email will include a Booth Request Form once your application has been accepted by our Merchant Jury. Booth sizes, prices, and details regarding deposits and final payments are included on our Booth Reservation Request Form.

Once your Booth Reservation Request Form has been received, you will receive a contract for the 59th Annual Holiday Shops. Submitting the Booth Request Form and your Booth Deposit Fee tentatively reserves your booth space for a limited time. To finalize and guarantee your space, we need your full and final booth fee payment and your signed contract. Log in to your Merchant Profile/Home Page to check your status and, if approved, complete this phase.

Step 4 – Make it Final and Guarantee Your Space

Your booth request and initial deposit only hold your approved space for a limited time; you must pay your booth fee in full and submit your contract to fully secure and guarantee your space in the show.

Click here to log in to your Merchant Profile/Home Page and make your final booth fee payment.  Please refer to our Merchant’s Corner page for more information and frequently questioned topics. Contact us at for more information.